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Should You Try Coastal Grandmother Decor? Here’s What Designers Really Think

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Amelia Hartwell

I’ll never forget the first time I walked into a home that felt like a gentle exhale. The air was tinged with the scent of sea salt and fresh linen, sunlight danced across slipcovered sofas, and every detail whispered, “You’re safe here.” That was my introduction to the world of coastal chic—a style that’s less about seashells and more about a feeling. Maybe you’ve seen the term floating around Instagram or heard a friend rave about their new beachy living room, but you’re not sure if it’s for you. I’ve spent years helping clients chase that elusive blend of casual elegance and polished comfort, and I’m here to share what designers (and real people) really think about the so-called “coastal grandmother decor” trend. Let’s dig in, heart first.

What Is Coastal Grandmother Decor, Really?

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Let’s clear up the confusion: coastal grandmother decor isn’t about seashells glued to every surface or kitschy nautical knickknacks. Instead, it’s a celebration of lived-in luxury—think Diane Keaton in a Nancy Meyers film, sipping iced tea in a sunlit kitchen. It’s about creating a home that feels like a sanctuary, where every piece tells a story and comfort is king. I remember the first time I styled a space in this vein: we layered soft linen throws, added a few vintage finds, and suddenly the room felt like it had a soul. Designers love this look because it’s timeless, rooted in quality materials and a sense of ease. It’s not about perfection; it’s about creating a space that welcomes you, flaws and all.

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Why Designers Are Drawn to This Look

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I’ve spoken with dozens of designers, and the consensus is clear: the appeal of this style lies in its balance. It’s the sweet spot between relaxed and refined, where you can kick off your shoes but still feel like you’re living in a magazine spread. One designer told me, “It’s about polished comfort—spaces that look beautiful but never feel precious.” The use of natural materials, layered textures, and a soft, neutral palette creates a sense of calm that’s hard to fake. I’ve found that clients who embrace this look often report feeling more at ease at home, as if the space itself is giving them permission to slow down and breathe.

Bring this aesthetic to life with these picks:

The Power of a Beachy Living Room

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There’s a reason the living room is the heart of the home, and in coastal-inspired spaces, it truly shines. I’ve helped clients transform bland, boxy rooms into havens of light and comfort by focusing on a few key elements: slipcovered sofas, layered rugs, and plenty of natural light. One of my favorite projects involved swapping out heavy drapes for sheer linen curtains—the way the sunlight filtered in was nothing short of magical. Add in a few well-chosen accessories, like a weathered wood coffee table or a bowl of sea glass, and suddenly the room feels like a seaside retreat, no matter how far you are from the coast.

From image to item: bring the look home:

Color Palettes That Soothe, Not Shout

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One of the hallmarks of modern coastal style is its understated color palette. Forget bold navy stripes or bright coral accents—instead, think soft blues, sandy beiges, and creamy whites. I always tell clients to start with a base of warm neutrals, then layer in subtle hints of color inspired by the sea and sky. The result? A space that feels calm, cohesive, and endlessly versatile. I once worked with a couple who were nervous about going “too bland,” but after we added textured pillows and a few blue-green ceramics, their living room felt anything but boring. The key is to let the colors whisper, not shout.

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Layering Textures for Depth and Warmth

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If there’s one thing I’ve learned, it’s that texture is the secret ingredient to making a space feel truly inviting. In coastal-inspired homes, this means mixing linen, cotton, jute, and wood for a look that’s both tactile and visually rich. I love running my hand over a chunky knit throw or sinking my toes into a soft rug after a long day. Designers often recommend layering at least three different textures in every room—think a linen sofa, a woven basket, and a wooden side table. This not only adds depth but also makes the space feel collected and personal, rather than staged.

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Casual Elegance: The Art of Effortless Style

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True casual elegance is about striking a balance between looking put-together and feeling completely at ease. I’ve found that the best coastal-inspired rooms never feel over-designed. Instead, they’re filled with pieces that invite you to relax—a slipcovered chair you can curl up in, a coffee table that’s sturdy enough for board games or a spontaneous dinner. One of my favorite tricks is to mix high and low: pair a vintage find with a new, budget-friendly piece for a look that’s both approachable and unique. The result is a home that feels curated, not contrived.

Found the look, now find the items ↓:

Personal Touches: Making It Your Own

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The most memorable homes are the ones that reflect the people who live there. I always encourage clients to incorporate personal objects—family photos, travel mementos, or even a favorite book collection—into their decor. In my own home, a weathered bowl of sea glass from childhood beach trips sits on the coffee table, sparking conversation and nostalgia. Designers agree: these little touches are what transform a house into a home. Don’t be afraid to break the “rules” and display what matters to you. After all, the goal is to create a space that feels uniquely yours.

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Common Mistakes to Avoid (and How to Fix Them)

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Even the most well-intentioned design projects can go awry. I’ve seen clients go overboard with the theme—think too many anchor motifs or an overload of blue and white stripes. The result can feel more like a beach rental than a sophisticated home. My advice? Edit ruthlessly. Choose a few meaningful coastal elements and let them shine, rather than crowding the space. Another common pitfall is neglecting comfort for style. Remember, the goal is polished comfort, not a showroom. Invest in quality seating and soft textiles, and don’t be afraid to mix in modern pieces for balance.

This space isn’t just a dream—here’s how to get it ↓:

Is It Just a Trend, or Here to Stay?

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Trends come and go, but the best design styles have staying power because they’re rooted in how we want to feel at home. I’ve watched the coastal grandmother decor movement grow from a niche idea to a full-blown phenomenon, and I believe its appeal is lasting. Why? Because it’s not about chasing the latest look—it’s about creating a home that feels nurturing, beautiful, and real. Designers tell me they’re seeing more clients ask for spaces that prioritize comfort and authenticity over perfection. In a world that often feels chaotic, this style offers a much-needed sense of calm and connection.

Bring this aesthetic to life with these picks:

How to Start: Simple Steps for a Coastal Refresh

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If you’re feeling inspired but unsure where to begin, start small. Swap out heavy curtains for airy linens, add a textured throw, or bring in a few natural accents like driftwood or woven baskets. I always recommend focusing on one room at a time—usually the living room, since it sets the tone for the rest of the home. Don’t feel pressured to buy everything new; sometimes the best pieces are the ones you already own, reimagined in a fresh context. The beauty of this style is its flexibility: you can go all-in or just sprinkle in a few elements for a subtle nod to the coast. Trust your instincts and have fun with the process.

Love this look? Here’s how to get it ↓:

Conclusion

At the end of the day, the best homes are the ones that make you feel like you belong. Whether you’re drawn to the gentle hues of modern coastal style or the inviting textures of a beachy living room, remember that design is about more than just aesthetics—it’s about creating a space that supports and soothes you. If the idea of coastal grandmother decor speaks to you, don’t worry about chasing perfection or following every trend. Instead, focus on what makes you feel at home: the soft throw you reach for on chilly evenings, the sunlight that streams through your favorite window, the memories tucked into every corner. As someone who’s seen countless design fads come and go, I can tell you this: the most enduring style is the one that feels true to you. So go ahead—experiment, edit, and embrace the comfort of a home that’s as unique as you are.

Thanks so much for reading!

If this inspired you or brought new ideas to your space, feel free to share it with a friend or save it for later. Your support means the world 💛

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